![]() Outside of Africa, Monaco’s active Facebook user base is down 15%, whilst Serbia lost 10% of its Facebook audience since last year’s report. Notable drops include the Central African Republic, where Facebook monthly active users are down 30% year-on-year, Western Sahara (down 24%), and Zimbabwe (down 16%). There have been a few drops in the numbers too, though a number of individual countries have registered lower mobile connections, possibly because of device and connection consolidation as people upgrade to data-connected smartphones that allow them to use mobile messaging, thus freeing them from the need to operate multiple mobile subscriptions in order to benefit from cheaper intra-network calls and SMSs.Ī few countries have also registered falls in Facebook usage, especially in Africa. However, the story this year is slightly different, and perhaps more significant, as we’ll see a bit later in this document (see the Mobile Social section). the growth in mobile social users – as the key theme in our reports for the past two years, and it seems clear that it’s the stand-out number again in this year’s report too. We’ve focused on that last data point – i.e. Mobile social media users leapt 17%, adding 283 million new users. Unique mobile users increased by 4% thanks to 141 million new users The number of reported social media is up by 10%, an increase of 219 million The number of reported internet users is up by 10%, growing by 332 million So, just how fast have the numbers been growing since our 2015 global report last January? ![]() We’ve also managed to obtain reliable numbers for social media in countries where previously we had no data, but the overall growth story is still highly compelling despite these caveats. It’s worth noting that the jump in internet users may be partly the result of improved reporting, rather than representing absolute growth in user numbers. The key statistics for digital, social, and mobile media in 2016 are:ģ.42 billion internet users, equaling 46% global penetration Ģ.31 billion social media users, delivering 31% global penetration ģ.79 billion unique mobile users, representing 51% global penetration ġ.97 billion mobile social media users, equating to 27% global penetration.Īs we mentioned above, it’s the pace of change that really caught our eye this year. ![]() We’ve reported impressive growth in most things digital every time that we’ve published this report, but this year we’re seeing even faster growth – a somewhat surprising result considering that global internet penetration is already approaching 50%. Let’s dig into all that data… The headlines
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